Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.easweetlife.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect information about the pages or products you view, what websites or search terms brought you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”
We collect Device Information using technologies such as:
- Cookies – Small data files placed on your device; often include a unique identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
- Log files – Track actions on the Site and collect information including your IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web beacons / tags / pixels – Electronic files used to understand how you interact with the Site.
In addition, when you make or attempt to make a purchase, we collect information such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. We call this “Order Information.”
When we talk about “Personal Information” in this policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information to:
- Fulfill orders (processing payments, shipping, and sending order confirmations)
- Communicate with you about your order
- Screen for fraud or suspicious activity
- Send marketing emails or promotions, if you’ve opted in
We use Device Information to:
- Identify potential risks and prevent fraud
Improve and optimize our Site experience (analytics, performance insights, etc.)
Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us run our business. For example:
- Our store is powered by Shopify. Learn how Shopify uses your data here: https://www.shopify.com/legal/privacy
- We use Google Analytics to understand user behavior. Learn more at: https://www.google.com/intl/en/policies/privacy/
You can opt out here: https://tools.google.com/dlpage/gaoptout
We may also share information to comply with legal obligations, respond to lawful requests (such as subpoenas or search warrants), or to protect our rights.
Behavioral Advertising
We may use your Personal Information to show you targeted ads or marketing based on your preferences.
You can opt out of targeted advertising here:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also visit the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/
Do Not Track
Please note: We do not change our data collection or usage practices when we detect a “Do Not Track” signal from your browser.
Your Rights
If you are a resident of the European Economic Area (EEA), you have the right to:
- Access the personal data we hold about you
- Correct, update, or request deletion of your personal information
- Object to or restrict processing of your data
To exercise any of these rights, please contact us using the email address below. Please note, your information will be processed in the United States and may be transferred outside of the EEA.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy occasionally to reflect changes to our practices or for legal, operational, or regulatory reasons.
Contact Us
If you have questions, need help, or would like to exercise your privacy rights, please email us at:
With care,
The Easweet Baby Team